Summary

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Summary

I had a very successful insurance company president tell me once…

“Long term, our only true advantage is underwriting. Most technology often offers you a one time gain. You are forced to match your competitors on things like sweeping your agent’s bank account to realize the cash flow a day or two sooner. But these are things all your competitors can do at anytime. Our only sustainable advantage is our ability to underwrite each risks better than our competitor.”

Automated underwriting systems combined with recon engines allow you to implement your underwriting advantage in the most effective and most profitable way.

Atlatl has been working with insurance companies for almost 20 years to build successful automated underwriting systems. Even in today’s environment where vendors are trying to tell you they have a system that can do everything I hope you’ll ask yourself this question….

“Can our accounting department really underwrite as well as our underwriting department?”

When you think about it like this, the answer is obvious. Underwriting and underwriting systems are a specialty. They are where you not only control expenses, but where you control premium volume and ultimately, profit.

These are exciting times. We have moved past the puppy love phase of the Internet. We have gained lower expenses with good automation. Now it is time to use technology to grow and control your revenue and profits with automated underwriting.


Contributed by Duke Williams at www.accu-rater.com[1]

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